About Us

An effective mobile marketing campaign has to be holistic and seamlessly integrated into marketing actions in other channels, but how? This is a question that puzzles many marketers.

We are a group of mobile marketing specialists who have been working in this field for several years. We have tried, experimented, improved and invented our own ways to do mobile marketing over the past few years. We believe mobile is a great channel bringing excellent ROI and thus we would like to share and exchange our knowledge and experience regularly.

We hold regular gatherings and interactive workshops in the afternoon on one of the Fridays each month. As the largest community of mobile marketers in Asia, we have already share the latest mobile marketing trends, strategies, case studies and facilitated the cross sharing of tips and ideas with at least 1,000 marketers from major corporations and multinationals since 2008.

Senior management such as CMOs, Directors, VPs, Managers; professionals and executives in charge of marketing, CRM, brand management, Communications and Trade Marketing are the participants and they found that Mobile Friday is extremely useful and recommended their colleagues and partners to join as well.

Founder of Mobile Friday

Gravitas Limited, a leading mobile marketing company in Asia, founded Mobile Friday in 2008. Since 2003, Gravitas has served over 200 brands of Fortune 500 companies, listed multinational corporations and renowned local groups. Equipped with experience in the industry and cutting edge technology, Gravitas has provided clients with unique marketing strategies through mobile and executed more than 2,000 successful campaigns.