Looking for a more effective way to reach the lucrative group of mainland China visitors? Festival Walk has found success with AMAZE Mobile Media's Guangzhou Daily mobile app.

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Tao Ti and AMAZE Mobile Media are leading the way how FMCG brands can drive sales at supermarkets with a mobile campaign on a popular price comparison app.

Tao Ti's parent group Telford International Company has partnered with AMAZE to promote its latest brown rice tea on an iPhone app called 慳番D (meaning "save some more" in English). The app tracks discounted products at supermarkets on a daily basis.

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Via Mobile Marketer – With growing excitement around the potential of location-based social media, what marketers need to know is how to give creative, relevant and useful content via mobile.

With check-in platforms such as Foursquare and Facebook Place continuing to gain popularity, consumers are sharing more location data than before. The key to marketers is overcome privacy concern is to offer a clear value exchange, some sort of incentive for consumers to interact with a brand and share valuable data.

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Via Mobile Commerce Daily – Pizza Hut is expanding its mobile offerings for the iPad and Android platforms after a success of 3 million downloads with its iPhone ordering app from 2009.

The pizza chain is looking to build on the previous efforts on iPhone and give customers more ways to order, shaping mobile as the primary growth channel in the near future.
The new iPad app will offer functionality such as GPS for finding nearby location, drag-and-drop for virtually putting ingredients on a pizza, and the ability to look at a pizza before ordering it.

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