 |
|
|
|
| HONG KONG |
| |
Since the launched of iPhone 4, the trend of mobile advertising campaign has reached a new high of public awareness and affection. Mobile is indispensable to everyone’s daily life. In order to target those trendy quality smokers, the Novartis Hong Kong has appointed Gravitas to create and develop an iPhone application to promote one of their consumer health products - Nicotinell.
Full Story >>> |
|
|
|
 |
 |
|
| HONG KONG |
| |
Gravitas' mobile advertising network - AMAZE is now running a mobile advertising campaign for PCCW. It taps “iPhone AM730” and “Android AM730”, one of the applications in AMAZE Network, to drive quality audiences to their campaign with objectives to drive sales. This is also the first Android advertisement in Hong Kong.
Full Story >>> |
|
|
|
|
 |
|
| global |
| |
French fashion house Louis Vuitton has expanded the reach of its fall/winter collection by streaming the fashion show that is optimized for the iPhone and iPad.
Consumers can watch the fashion show at http://fashionshow.louisvuitton.com and stream it on mobile devices. Louis Vuitton fans can sit in the front row, get an insider experience or watch the event together with designer Marc Jacobs – all on mobile and online.
Full Story >>> |
|
|
|
|
 |
|
| global |
| |
American Express unveiled its Serve digital payment and commerce platform that offers person-to-person, online, mobile and traditional card capabilities in a single account.
Serve gives American Express customers a new way to spend and receive funds. The new service unifies multiple payment options into a single account that can be funded from a bank account, debit, credit or charge card, or by receiving money from another Serve account.
Full Story >>> |
|
|
|
|
 |
|
global
|
| |
Brands and marketers are increasingly incorporating SMS into their mobile initiatives to engage and communicate with consumers. Here are some common pitfalls to avoid.
Industry experts agree that some type of SMS marketing is prevalent to reaching as many consumers as possible. Feature phones continue to dominate the market and many consumers can be reached on them.
Full Story >>> |
|
|
|
