Gravitas' mobile advertising network - AMAZE is now running a mobile advertising campaign for Merrill Lynch Warrants & CBBC. They tapped "iPhoneAM730", one of the applications in AMAZE Network, to drive quality audiences to their campaign and to create brand awareness for their warrant products.

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Westin Hotels & Resorts is encouraging consumers to book vacations via a geo-targeted ad running in The Weather Channel application. Consumers can reserve a room and look up the Westin Hotel directory. Additionally, customers can sign in to their account and view their reservations.

“Mobile advertising and commerce bookings go hand in hand,” said Neil Strother, Kirkland, WA-based practice director at ABI Research. “We’re seeing all this commerce go on mobile.

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Apple CEO Steve Jobs has entered the Mobile Hall of Fame for leading the way into the post-PC world with his iPhone, iPad and iPod devices, iAd mobile ad network and iTunes, iBooks, Apple App Store and retail stores.

The mobile industry’s – and Mobile Marketer’s – most prestigious honor was bestowed on Mr. Jobs for the mark he has made on computing, communications, commerce, content, education, gaming and marketing through brilliant leadership, anticipation of customer needs, focus on detail, remarkable foresight, supreme confidence and dogged perseverance. Where he reshaped computing with a focus on creative tools, Mr. Jobs is now set on using mobile to redefine how consumers live, work and play.

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Lancome have embedded QR codes into their online display advertisements to connect consumers with branded mobile content.
Basically, the content in the online ad and its landing page are transferred to the consumer’s mobile device as a result of the scan. For example, a brand can encourage sharing via social media and can give store locations to consumers that scan.

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